Betfair’s Influence on Betting Market Innovation

Betfair’s Influence on Betting Market Innovation

T20 Exchange, Laser book, Online Cricket ID: Betfair’s introduction to the betting industry marked a significant shift away from the traditional model of bookmaking. By pioneering the concept of a betting exchange, Betfair provided a platform that allowed users to bet against each other rather than against a bookmaker. This innovative approach not only democratized…

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